Alex M.T. Russell – the scientist decoding Australia’s gambling habits
- Full name: Alex M.T. Russell
- Position: Professorial Research Fellow (Professor), CQUniversity
- Affiliation: Experimental Gambling Research Laboratory, CQUniversity
- Education: BSc (Psychology), GradDipSci (Psychology, with merit), PhD – University of Sydney
Alex M.T. Russell is one of Australia’s most productive and widely cited gambling researchers working today. Based in Sydney and holding the rank of Professorial Research Fellow at Central Queensland University (CQUniversity), he has shaped public understanding of how modern technology is transforming gambling behaviour across the country. With more than 160 peer-reviewed publications to his name and involvement in over 50 external research grants totalling approximately A$28 million, Russell stands as a central figure in the evidence-based approach to gambling harm reduction in Australia and beyond. His work consistently bridges the gap between academic investigation and real-world policy, making complex statistical findings accessible to policymakers, journalists and the general public.
Academic background and early career
Russell completed all of his tertiary education at the University of Sydney, earning a Bachelor of Science in Psychology, a Graduate Diploma in Science (Psychology, with merit) and ultimately his PhD in 2014. Interestingly, his doctoral thesis had nothing to do with gambling at all. Instead, he explored the science of taste and smell perception, specifically investigating whether wine novices could be trained to identify and describe odours in wine samples with expert-level accuracy. His supervisor during this period was Professor Bob Boakes, a well-known figure in the field of experimental psychology. This unusual academic starting point – from wine tasting to wagering behaviour – gives Russell a distinctive perspective that few of his peers in gambling studies can claim.
Before settling at CQUniversity, Russell worked at several institutions in various capacities. He held positions at the University of Sydney across multiple departments including Psychology, Business and Agriculture. He also spent time at Macquarie University contributing to research on odour-colour synaesthesia, a rare neurological phenomenon where smells trigger the experience of colours. His transition into gambling research came when he joined the Centre for Gambling Education and Research at Southern Cross University, where he served as a Postdoctoral Fellow and Chief Statistician. That role proved to be the turning point in his career, redirecting his statistical and methodological expertise toward one of Australia’s most pressing public health issues.
Key research areas in 2026
Russell’s current research agenda at CQUniversity’s Experimental Gambling Research Laboratory covers an impressive range of topics that sit at the intersection of technology, behaviour and public health. His primary focus examines how emerging technologies are reshaping the gambling landscape, who faces the greatest risk from those changes, and what interventions might effectively reduce harm. Beyond that central thread, he investigates social influences on gambling, the impact of wagering advertising and inducements, gambling-related stigma, and the growing convergence between gambling and video gaming. Each of these areas feeds into a broader mission to provide Australian regulators and policymakers with the evidence they need to make informed decisions.
One area that has drawn particular public attention is his work on loot boxes in video games and their potential to act as a gateway into gambling for young people. Russell and his colleagues have published important findings showing that young people who purchase loot boxes are more likely to develop gambling problems. This research has contributed to ongoing Australian and international debates about whether loot boxes should be regulated as a form of gambling. His involvement in the NSW Youth Gambling Study and other longitudinal projects means he is actively tracking how these risks evolve over time as new products emerge and digital habits shift among younger generations.
Research area |
Focus |
Technology and gambling |
How digital platforms, apps and emerging tech change gambling behaviour |
Sports betting |
Impact of advertising, inducements and smartphone wagering |
Loot boxes and gaming |
Convergence of video gaming and gambling among youth |
Social influences |
How family, friends and social networks shape gambling decisions |
Gambling stigma |
Understanding and reducing stigma to improve help-seeking |
Responsible gambling |
Consumer adoption and effectiveness of harm-minimisation strategies |
Taste and smell perception |
Ongoing interest in sensory expertise and wine science |
Awards and recognition
Russell’s contributions have not gone unnoticed by the broader Australian scientific community. In 2019, he was named one of the ABC Radio National Top 5 Scientists, an honour that saw him complete a two-week residency at the national broadcaster engaging directly with audiences about science and gambling. That same year, CQUniversity recognised him with both the Dean’s Award and the Vice Chancellor’s Award for Outstanding Research in the Early Career category. These accolades acknowledged not just the volume of his output but the quality and real-world relevance of his investigations into gambling behaviour.
The following year brought further distinction when Russell was named a 2020 NSW Young Tall Poppy by the Australian Institute of Policy and Science. This prestigious award celebrates outstanding early-career researchers who demonstrate excellence in both their scientific work and their ability to communicate that work to the public. As part of the award, he spent a year delivering workshops, seminars and public lectures to school students, teachers and community groups across New South Wales. He was also appointed as a STEM Ambassador for Science and Technology Australia in 2020, further solidifying his role as a public voice for evidence-based discussion about gambling in Australia.
Timeline of major awards:
- 2012-2014 – Publication awards, School of Psychology, University of Sydney
- 2015-2016 – Publication awards, Southern Cross University
- 2017-2019 – Publication awards, CQUniversity
- 2019 – ABC Radio National Top 5 Scientist
- 2019 – Dean’s Award for Outstanding Research (Early Career), CQUniversity
- 2019 – Vice Chancellor’s Award for Outstanding Research (Early Career), CQUniversity
- 2020 – NSW Young Tall Poppy Award (Australian Institute of Policy and Science)
- 2020 – STEM Ambassador, Science and Technology Australia
- 2021 – Vice-Chancellor’s Award for Exemplary Practice in Learning and Teaching
Publication record and academic impact
The sheer scale of Russell’s publication record sets him apart from most researchers at a similar career stage. As of 2026, he has authored or co-authored more than 160 peer-reviewed publications and has accumulated over 8,000 citations on Google Scholar. His work spans journal articles, government-commissioned reports, book chapters and conference presentations. Among his most significant outputs are large-scale population studies commissioned by state gambling authorities, including the NSW Gambling Survey 2024, the Victorian Population Gambling and Health Study, and the NSW Longitudinal Youth Gambling Study. These reports directly inform regulatory decisions about gambling in Australia and shape public health responses at both state and federal levels.
Russell frequently collaborates with a network of prominent gambling researchers including Professor Nerilee Hing, Professor Matthew Rockloff, Dr Philip Newall, Professor Sally Gainsbury and Professor Alexander Blaszczynski. These collaborations have produced some of the most cited and influential studies in the gambling research field over the past decade. His methodological rigour – he describes himself as a statistical and research methods specialist – means he is often responsible for designing surveys, developing novel analytical techniques and interpreting complex datasets that underpin major policy recommendations. He is known for creating innovative approaches to studying gambling-related issues, particularly in areas where traditional methods fall short.
Metric |
Details |
Peer-reviewed publications |
160+ |
Google Scholar citations |
8,000+ |
External grants |
50+ (approximately A$28 million total) |
Key research fields |
Gambling, sports betting, gaming, social influences |
Notable collaborators |
N. Hing, M. Rockloff, S. Gainsbury, P. Newall, A. Blaszczynski |
Institutional affiliation |
CQUniversity (Experimental Gambling Research Laboratory) |
Teaching and mentorship
Beyond his research, Russell is deeply committed to teaching, particularly in the area of statistics and research methods. He teaches students at all levels and has built a reputation for explaining complex statistical concepts in plain, approachable language. This skill earned him the Vice-Chancellor’s Award for Exemplary Practice in Learning and Teaching in 2021, specifically for helping Psychology Honours students overcome statistics anxiety and develop advanced proficiency and confidence. The award citation highlighted his empathetic, student-centred approach – a quality that is relatively rare among researchers who work at the cutting edge of quantitative methods.
Russell’s teaching extends beyond CQUniversity. He has guest lectured at various institutions, including New York University, bringing his expertise in gambling research methodology to international audiences. His approach to mentorship reflects the same collaborative spirit that drives his research. He openly credits his own mentors – particularly Professor Nerilee Hing – for much of his success, and actively works to create the same supportive environment for students and early-career researchers coming through the Experimental Gambling Research Laboratory. This commitment to developing the next generation of gambling researchers is an important but often overlooked part of his contribution to the field.
Public engagement and media presence
One of the qualities that distinguishes Russell from many academics is his genuine enthusiasm for science communication. He is regularly interviewed by Australian media outlets for television, radio and online articles, providing expert commentary on gambling-related issues as they arise in public discourse. His two-week residency at the ABC in 2019 as a Top 5 Scientist gave him a platform to reach audiences who might never read an academic journal but who are directly affected by the gambling products his research examines. He has also published accessible pieces in The Conversation and Cosmos Magazine, translating dense research findings into articles that general readers can engage with and learn from.
Russell’s public engagement is not limited to media appearances. Through his Tall Poppy Award year and his role as a STEM Ambassador, he has delivered dozens of workshops and presentations in schools and community settings. These sessions often focus on his research into emerging forms of gambling and gambling-like content in video games – topics that are directly relevant to young people and their parents. He sees this outreach as an essential complement to his academic work, arguing that researchers have a responsibility to share their findings with the public rather than keeping them confined to journals and conferences. His personal website and social media presence further extend this commitment, offering free access to many of his publications and an open invitation for anyone to contact him with questions.
Personal life and interests beyond research
Outside the laboratory and the lecture hall, Russell leads a busy family life in Sydney with his wife Steph and their two young sons. Despite the demands of a prolific research career, he makes time for a range of personal interests that reflect the curiosity that drives his professional work. Photography is a regular creative outlet, and he maintains an active interest in sport as both a participant and a spectator. Perhaps most fittingly for someone who wrote his PhD on wine perception, he is also an enthusiastic wine aficionado – a hobby that connects directly to his earlier academic life studying how people learn to identify and describe flavours and aromas.
His personal website offers a window into his personality that is refreshingly informal for an academic of his standing. The contact page invites visitors to get in touch whether they want to discuss gambling research, ask about wine, or even tell him he has done something wrong. This openness and self-deprecating humour are consistent with the feedback from students and colleagues who describe him as approachable, generous with his time and genuinely passionate about making research accessible. It is these personal qualities, combined with his formidable academic credentials, that have made him one of Australia’s most recognisable and respected voices in the gambling research space as of 2026.
Contributions to Australian gambling policy
Russell’s research has had a tangible impact on gambling policy and regulation across multiple Australian states. His involvement in major commissioned studies – including work for the NSW Responsible Gambling Fund, the Victorian Responsible Gambling Foundation, and Gambling Research Australia – means his findings feed directly into the evidence base that policymakers use when making decisions about gambling regulation. The NSW Gambling Survey 2024, in which he served as co-first author, is one of the most comprehensive assessments of gambling behaviour ever conducted in the state and will shape regulatory responses for years to come. His longitudinal youth gambling studies are particularly important because they track how young people’s gambling habits develop over time, providing early warning signals about emerging risks.
In the broader context of Australian gambling reform, Russell’s work on wagering advertising has been especially timely. His research into the effects of direct and affiliate wagering marketing on gambling-related harm has contributed to the growing push for stronger advertising restrictions across the country. At a time when Australia is debating significant changes to gambling advertising laws, evidence produced by Russell and his colleagues provides a critical foundation for informed policy decisions. His ability to present complex statistical findings in accessible terms means he is frequently called upon to brief politicians, regulators and advocacy groups on the latest research, ensuring that the science remains central to the policy conversation.
What makes Alex M.T. Russell’s work matter
In a field where the stakes are genuinely high – gambling harm affects millions of Australians and their families every year – the quality and independence of research matters enormously. Russell’s career demonstrates what is possible when rigorous methodology, genuine curiosity and a commitment to public communication come together in a single researcher. His unusual trajectory from wine science to gambling research has equipped him with a versatile skill set that allows him to approach problems from unexpected angles, while his statistical expertise ensures that his findings withstand scrutiny. As the gambling landscape continues to evolve rapidly in 2026, driven by new technologies, changing regulations and shifting social attitudes, his ongoing work at CQUniversity’s Experimental Gambling Research Laboratory remains essential to understanding and managing the risks that come with these changes.
For readers of The Clubhouse Casino, Russell represents exactly the kind of independent expert voice that helps keep the conversation about gambling honest, evidence-based and focused on player welfare. Whether he is publishing his latest peer-reviewed study, delivering a public lecture to school students in regional New South Wales, or explaining gambling psychology to a national radio audience, his work reminds us that understanding the science behind gambling is an important part of engaging with it responsibly. His career, still in its prime, promises many more years of influential contributions to a field that matters deeply to the Australian community.